What is Naveler?
Naveler is a platform that use a Big Data and Artificial Intelligence self-technology to collect, comprehend and manage the most relevant impacts of your personal or business brand, through your smartphone and in real time.
What do Big Data and Artificial Intelligence mean?
Without getting overly technical or abstract definitions, Big Data is the development of information technology for the treatment of massive data. This is the simultaneous categorization of thousands and millions of data, which offers results of specific interest to each user.
Meanwhile, the Artificial Intelligence includes the development of computer technology that simulates human rationality applied to data interpretation. In this case, previously collected by Big Data.
How does Naveler work?
Naveler collects permanently and in real time, all the digital mentions related to your brand. Filters all data and finally categorizes the most relevant information in order to show it in a visual and intelligible format. By this way, you could comprehend what is being said about your brand every minute. Knowing all the impacts from the most to the less viral ones; the key concepts related to your brand; or who are the main influencers or opinion leaders.
Which social networks, communication media or platforms does Naveler monitors?
Naveler monitors permanently and in real time Twitter, Instagram and the most important digital communication media, opinion blogs and web pages in over the world.
Facebook has a high privacy restrictions that only allows to know the information related to the followers or friends community of this social network.
Any other digital communication media, opinion blog or web page that is necessary to motorize but it is not included in the Naveler’s data base, it could be added on client request in order to improve the motorization and the results analytics.
Who it is addressed to?
Naveler has been specially designed for two different types of public.
In one hand, all these people that, due to its profession (artists, sportsmen or sportswomen, politicians, celebrities, etc.) have a high public visibility and it involves a high media repercussion, a wide number of followers and a wide number of impacts and interactions. All them interested to collect, filter and categorize in order to comprehend and manage it better in real time.
In the other hand, for the business world, organizations, institutions and the managers or directors who need to know which is the evolution, the impact or the daily progress of their brand and the rival brands.
Which is the use of Naveler?
Futher the previous public, Naveler come up with an advanced solution for different situations and transversal needs, like these ones:
- To know and being informed about what is being said about your brand.
- To know and being informed about what is being said about your rivals or any other third brand.
- To know and being informed about what is being said about and issue or a market of your interest.
- To know and being informed about what is being said about a concept, name or keyword of your interest.
- Also to detect opportunities to grow up, to influence or to reposicionate.
- To prevent, avoid or manage crisis in short time.
All that with completed analytics about online hot news, with results in real time and concentrated and categorized in your smartphone.
Which practical information offers me?
Naveler offers you 4 type sof interactive graphics:
- Brand Management: Shows the frequency and the impact of your brand interactions distributed along a time axis. Not only alone but also in a comparative perspective with other brands.
- Motorization: Shows the mentions received ordered from the highest to the lowest engagement, in real time.
- Tag Cloud: Shows the keywords related to your brand and informs about the mentions associated to each concept.
- Influencers network: Shows the users profile who are interacting each moment with your brand and their influence.
How a brand is monitored?
Naveler offers a range of filter and search segmentation possibilities to achieve the most specific and interesting results for each client:
- Different concepts to monitor the same brand.
- Ability to specify multiple concepts related to our brand that can help to differentiate it from other similar.
- Ability to indicate that noisy concepts you do not want to monitor to prevent infoxicate our results.
- Ability to geotag the geographic area of interest.
- Possibility of limiting the types of sources and users by the level of influence, impact and / or number of followers.
- Ability to segment our search for channels, platforms or social networks.
- Ability to segment results by time interval.
- Ability to segment results by level of engagement.
Which languages are available in Naveler?
Naveler monitors all the impacts about any brand in Spanish, English, French, German, Italian, Norwegian, Catalan and Portuguese.
For more details, no hesitate to contact us.
Does Naveler work from any country?
Yes. The only limitation would be the language of your interest.
Is Naveler compatible with all smartphone systems?
At present Naveler is compatible with iOS and, by the moment, it can only be bought from Apple Store. Shortly, it will be also available for Android and it could be download from Android Market.
And what happens if I exceed the number of mentions/month allowed?
Before you exceed the number of mentions/month allowed, you will receive a personal message in your smartphone advising about that. And if you want to increase the volume of available mentions, we will offer you different personalized options with other rates.
I’m interest in Naveler, but I need a personalized service. What should I do?
We invite you to contact and explain us which specific needs you have. We will design a monitoring proposal and a brand analysis for your case.
How can I ask for bills and download them?
Bills will be sent by email to the email address specified by each client.