Clustering, the new political micro-segmentation

Login Clustering, the new political micro-segmentation Microtargeting or electoral Microsegmentation has become a key element of 21st century campaigns. It is a process that consists of dividing our potential electorate into as many characteristics as we can or the data allow us: age, gender, education, socioeconomic level, place of residence, etc. In this way, strategists […]

Naveler, the definitive tool for the politics of the future

Login Naveler, the definitive tool for the politics of the future Most of the data that exists in the world has been created in two years. Specifically, 90% of all available information has seen the light within that short period of time. This fact only confirms a reality: in the meantime, it is more important […]