The Department of Big Data, one of the big absentees from election campaigns

Login The Department of Big Data, one of the big absentees from election campaigns How many advisors claim to be  general campaign managers and do not have a Big Data department? That is a fundamental question when it comes to differentiating traditional and modern campaigns. Old politics vs new politics.  There are many consolidated consultants […]

Clustering, the new political micro-segmentation

Login Clustering, the new political micro-segmentation Microtargeting or electoral Microsegmentation has become a key element of 21st century campaigns. It is a process that consists of dividing our potential electorate into as many characteristics as we can or the data allow us: age, gender, education, socioeconomic level, place of residence, etc. In this way, strategists […]

How we can use Big Data to improve public policies?

Login How can we use Big Data to improve public policies? If the world has reached the degree of development in which we find ourselves today without massive data, how far can it go with Big Data? Data has become a very valuable material for institutions around the world. We are currently collecting 90% more […]